Do a cliche check...

If your profile is full of cliches...most will think you are full of shhhh....

While there is no need to purge all of them, I would advise that you limit the generic cutesy banter and talk about what makes you special and unique. There is nothing more endearing then being genuine. You want your readers to pick up on this and think of you as REAL. So, if you are a tad geeky, a bit of an earth child, have a goofy sense of humor, have a number of totally-you-weirdisms--by all means share. Don't forget to show your lighter side; humor is a great way to humanize your profile as long as it's tasteful and not too obscure. NO SEX JOKES! The net has so much bad press about pervs and child molesters you don't want to raise any questions about your character. Resist the temptation to be larger then life. Remember... a profile is a brief overview NOT an autobiography. A little mystery is highly desirable.

Rigid strictly-business profiles can be a turn off. Those suffering from online dating burnout will be tempted to go this route. They begin with phrases like tired of the BS, only seeking god-fearing faithful man/woman, only the serious need apply, no time for games, players keep it movin...etc. As if a BS artist is going to announce his/her intentions.

No matter how goal-oriented you are, take care to project some warmth, flexibility and openness. Don't try to be too clever or colorful. Remember-- plain talk can be quite charming. A former president made a living on this quality. To this day, people think of him as accessible and in touch; despite his indiscretions with Monica. So keep this in mind, " if you're real...you will appeal".

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